Hermès’s Madison Avenue flagship has stepped into Jeremy Olson’s uncanny universe. For the maison’s latest vitrine installation, the California-born, Brooklyn-based artist reimagines the storefront as a dreamlike landscape where portals emerge from couch cushions, curtains become thresholds, and familiar objects slip between realities. At its center is a luminous yellow horse moving through space as if crossing dimensions—a playful nod to Hermès’s equestrian heritage and enduring emblem.
Rendered in Olson’s signature visual language, the installation blurs the line between the domestic and the fantastical. Sneakers, leather goods, a chess set, timepiece, and other Hermès objects appear woven into surreal scenes that feel suspended somewhere between memory and imagination. A strategically placed mirror expands the environment beyond its physical limits, inviting passersby deeper into Olson’s world, where boundaries collapse and logic gives way to curiosity. The result is a meeting of two distinct universes—one rooted in craftsmanship, the other in dreamlike possibility. Jeremy Olson spoke with Whitewall about portals, playfulness, and the power of creating alternate realities.
